Three Easy Steps To Effective SEO Marketing
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As e-commerce continues to grow, companies need to have effective internet marketing strategies so they can capitalize on the nearly endless traffic of consumers that log on every day. SEO articles are the most common form of internet marketing because they are simple, effective, and can cost you nothing if you write them yourself. Here are a few tips to remember when you start to write your own SEO articles.
First of all, you need to have a catchy, but unique title. Even if your topic is somewhat common, you’ll need to find an attractive title that has never been used before. This will help search engines find you without lumping you in with all the other articles that are similar to yours. Your title should be 6 to 8 words long and consist of an interesting, but relevant, combination of words. You can easily find out how common your title is by simply typing it into a search engine and seeing how many results pop up. If your title is popular, you might be able to alter it slightly by adding words at the beginning or the end. This will maintain the integrity of what is obviously a strong keyword phrase while separating it from the masses.
Secondly, you need to make sure that you use the right keywords in the body of your articles. You can use free tools like Google Adwords Keyword Tool to get a list of suggested keywords that pertain to your topic. This will help you get started on your article. Articles should be no more than 800 words with a keyword ratio of 5-6 mentions, or 2-4% ratio. An average article is around 500 words. Overloading your articles can actually damage your rating and even remove you from search engine indexes entirely. Be sure to learn all the abbreviations and versions of short-cuts for your coding too, since no two sites are the same.
Also, learn a bit about the different ways to link your site to the article, which will always result in bringing more traffic.
Finally, proofread. Though this seems very obvious, this is also the most overlooked. You will be surprised how one simple misspelling or syntax error can severely affect your index score. Web users are particular about grammar and relevance and the appearance and flow of your article will affect its popularity, so give it a good look over before you send it to the virtual presses.
